Australian businesses aiming to excel in the digital marketplace will find invaluable insights in our latest compilation of Australian eCommerce statistics for 2024.
These statistics cover market trends, consumer behaviour, and digital sales performance which are key factors influencing online success.
With the help of this data, you can strengthen your own eCommerce business and leverage these specific research data-driven insights to grow your eCommerce business.
Australian eCommerce Statistic #1: Same-day delivery is expected to grow at a CAGR of 6.98% between 2024 and 2032.
According to a report by Expert Market Research, the Australian same-day delivery market is projected to grow at a compound annual growth rate (CAGR) of 6.98% from 2024 to 2032.
This highlights the importance of logistics and last-mile delivery services in eCommerce. As customer expectations for fast shipping increase, businesses must adapt to remain competitive.
To take advantage of this trend, businesses should invest in efficient supply chain management, partner with reliable delivery providers, and explore technologies like route optimisation and real-time order tracking.
eCommerce businesses should highlight same-day delivery options to meet rising consumer expectations and also to boost the chance of a conversion. Promoting fast shipping signals added value to customers, increasing visibility and driving more organic traffic.
Australian eCommerce Statistic #2: 53% of Australians engage in social shopping activities.
Based on data from Statista, 53% of Australians actively participate in social shopping activities.
The study indicates that social media platforms play a crucial role in the Australian eCommerce ecosystem. As consumers increasingly discover and purchase products through social channels, businesses must adjust their marketing strategies accordingly.
To capitalise on this trend, brands should invest in social media marketing, collaborate with influencers, and utilise platform-specific shopping features like Instagram Shops and Facebook Marketplace.
Businesses should leverage social media by creating engaging content, running targeted ad campaigns, and encouraging user interactions. An active social media presence generates valuable backlinks, increases brand mentions, and attracts traffic organically.
Australian eCommerce Statistic #3: During Cyber Week 2024, Australian shoppers contributed to a record-breaking $314.9 billion in global online sales
Traditionally considered American shopping events, Black Friday and Cyber Monday have gained significant traction among Australian consumers in recent years.
According to Salesforce, Australian shoppers contributed to a record-breaking $314.9 billion in global online sales during Cyber Week 2024, reflecting a 6% year-over-year increase from 2023.
The data shows the growing awareness among Australians about major sales events and their increasing preference for bargain hunting. Shoppers are becoming more strategic, often waiting for large sales to secure the best deals on high-value products.
To better serve customers, retailers should plan seasonal promotions, offer limited-time discounts, and create engaging sales campaigns tailored to these global shopping events.
Australian eCommerce Statistic #4: 60% of Australian businesses report increased customer engagement through omnichannel strategies
Based on market research, over 60% of Australian businesses report increased customer engagement through omnichannel strategies, providing better customer experience across all touchpoints.
Omnichannel strategies are proven to boost sales across brick-and-mortar and online stores. Customers who engage with brands across multiple channels tend to spend more both in-store and online compared to those who shop through a single channel.
Businesses should adopt an omnichannel strategy that ensures a seamless experience across all touchpoints—online and offline. Consistent branding, unified messaging, and synchronised promotions can enhance search visibility.
Australian eCommerce Statistic #5: Australia's Cross-border EC Market is projected to expand at an annual growth rate of 9.36% to reach approximately US$58.03 billion by 2029
Australia's cross-border eCommerce market is on a strong growth trajectory, driven by rising consumer demand and expanding international trade. Industry data forecasts an annual growth rate of 9.36%, with the market expected to reach approximately US$58.03 billion by 2029.
To tap into this booming sector, Australian businesses should focus on building a global online presence through localised marketing strategies, international shipping options, and currency conversion features.
Australian eCommerce Statistic #6: Amazon ranked as the leading online marketplace in Australia, averaging 58.3 million site visits per month.
A recent survey shows that Amazon ranked as the most popular online retailer among Australian shoppers, with approximately 54% of respondents reporting purchases from the platform during the past year. This statistic highlights Amazon’s continued dominance in Australia’s eCommerce market, driven by its expansive product range and customer-centric approach.
It’s important to note that eCommerce retailers can still outrank Amazon for their core keywords. In fact, one of our eCommerce clients secured the #1 rankings for “Protein Powder” and “Protein Bars” in Australia, surpassing Amazon’s search results.
Australian eCommerce Statistic #7: The Australia 3PL Market size is estimated at USD 16.13 billion in 2024, and is expected to reach USD 20.60 billion by 2029
Based on market forecasts, Australia’s Third-Party Logistics (3PL) Market is projected to reach USD 16.13 billion in 2024 and expand to USD 20.60 billion by 2029, reflecting a CAGR of 5.01% during the forecast period (2024-2029).
This steady growth highlights the sector's critical role in supporting Australia’s booming eCommerce and supply chain ecosystems.
Leading 3PL providers in Australia have embraced advanced technologies, such as warehouse management systems (WMS), automation, drone delivery, and transportation management systems (TMS). These innovations enable real-time tracking, better resource planning, and improved productivity, ultimately enhancing customer satisfaction.
For businesses seeking operational efficiency and market expansion, partnering with top 3PL providers can unlock streamlined processes, reduced operational costs, and a stronger market presence.
Australian eCommerce Statistic #8: BNPL payments are expected to grow by 14.7% on an annual basis to reach US$ 12.95 billion in 2024
According to GlobeNewswire, Buy Now, Pay Later (BNPL) payments in Australia are expected to grow by 14.7% annually, reaching a projected market value of US$12.95 billion in 2024.
Market research suggests that impressive growth reflects the rising popularity of flexible payment options, driven by increasing consumer demand for budget-friendly shopping experiences. BNPL services have become a preferred payment method, especially among younger, tech-savvy consumers seeking convenience and financial flexibility.
Australian eCommerce Statistic #9: Fashion and electronics emerged as the most popular categories for online purchases in Australia in 2024.
In the report of Statista, fashion and electronics emerged as the most popular categories for online purchases in Australia in 2024. This trend highlights Australian consumers' continued interest in stylish apparel and cutting-edge technology, driving strong sales in these segments.
The growing popularity of these categories reflects changing consumer preferences toward convenience and product variety offered by online retailers.
To stay competitive, eCommerce retailers should focus on ranking well on Google for their target category keywords. This involves optimising product pages with relevant keywords, crafting compelling page copy that matches the intent of the search, and ensuring appropriate internal linking and anchor strategies.
Australian eCommerce Statistic #10: Among digital payment services, PayPal leads with 80% consumer usage, followed by BPAY (48%), Apple Pay (39%), AfterPay (38%), and Google Pay (27%).
According to Statista, PayPal dominates Australia’s digital payment platforms, with 80% of consumers using the platform for online transactions. BPAY ranks second at 48%, followed by Apple Pay (39%), AfterPay (38%), and Google Pay (27%).
This trend highlights the growing reliance on secure and convenient digital payment options among Australian shoppers. With PayPal’s widespread adoption, businesses must ensure compatibility with multiple payment gateways to streamline checkout experiences and increase sales conversions.
Australian eCommerce Statistic #11: About 38% of consumers also look into sustainability elements when shopping online.
Based on market research, 38% of Australian consumers consider sustainability when shopping online, reflecting a growing preference for eco-friendly products and sustainable business practices.
This trend highlights the rising importance of ethical consumerism, where shoppers actively seek out brands that prioritise environmental responsibility through sustainable packaging, transparent supply chains, and environmentally friendly product materials.
Australian eCommerce Statistic #12: Free shipping was considered by 53% of respondents to be a very important factor influencing online purchasing decisions.
The leading reasons why Australians shop online include free shipping, which was identified as a key motivator by 53% of consumers. Additionally, discounts and special offers were considered critical by more than half of respondents, emphasising the importance of cost savings in online shopping decisions.
These findings highlight consumer expectations for convenience and affordability, which drive purchasing behaviour in Australia’s eCommerce market. Free shipping and price incentives remain powerful tools that retailers can use to increase customer acquisition and retention.
Businesses should offer attractive promotions, bundle products, and set minimum order amounts for free shipping eligibility.
Australian eCommerce Statistic #13: 74% of Australian consumers report that cost-of-living pressures limit their spending on non-essential retail shopping
Based on industry research, 74% of Australian consumers report that cost-of-living pressures limit their spending on non-essential retail shopping.
This highlights the growing impact of economic uncertainty on consumer purchasing behaviour, prompting shoppers to prioritise essential items and reduce discretionary spending.
Australian eCommerce Statistic #14: 67% of Australian consumers tend to share positive experiences about brands they love
Positive brand experiences spark conversations, with 67% of Australian consumers actively sharing recommendations about brands they love, according to a market study.
This trend highlights the value of customer advocacy and the power of word-of-mouth marketing as key drivers of brand visibility and trust. Consumers who recommend brands play a critical role in influencing purchase decisions, making personal endorsements an important component of any marketing strategy.
Australian eCommerce Statistic #15: 75% of eCommerce shoppers say product photos influence their buying decisions
Three-quarters of eCommerce shoppers report that product photos significantly impact their purchasing decisions. Visual content has become one of the most critical aspects of the online shopping experience, often acting as the deciding factor when customers compare products.
High-quality images provide shoppers with confidence in their purchase. They allow consumers to assess the product's details, design, and quality. Industries such as fashion, home furnishings, electronics, and beauty are particularly influenced by this trend, where customers rely heavily on visuals to gauge suitability.
Retailers can leverage this preference by investing in professional photography or 360-degree imaging. For instance, fashion brands often benefit from detailed images that show fabric texture and fit, while furniture companies can use photos to showcase products in real-life settings.
Clear, appealing visuals not only increase conversion rates but also reduce return rates. Customers are more likely to make informed decisions when they can closely examine products before purchase. Businesses that overlook the importance of visual content risk losing customers to competitors that prioritise quality imagery.
For small and medium-sized eCommerce stores, tools like Canva or affordable product photography services can enhance visual appeal without requiring significant resources. Larger retailers often incorporate augmented reality features, allowing customers to visualise products in their homes or on their person, further boosting engagement and satisfaction.
Australian eCommerce Statistic #16: 75% of eCommerce shoppers say product photos influence their buying decisions
According to Statista, approximately 70% of online shopping carts are abandoned before customers complete their purchases.
Cart abandonment remains one of the biggest challenges in eCommerce, with many browsing sessions failing to convert into sales.
Simplifying the checkout process is one of the most effective ways to reduce abandonment rates. This includes minimising form fields, enabling guest checkouts, and offering multiple payment options. Providing transparent pricing with no hidden fees can also build trust and reduce last-minute hesitation.
Additionally, sending timely cart recovery emails with personalised offers or reminders can encourage shoppers to complete their purchases.
Australian eCommerce Statistic #17: 90% of Australians are enrolled in at least one loyalty program, indicating a strong consumer interest in such initiatives
As of 2024, approximately 90% of Australians are enrolled in at least one loyalty program, indicating a strong consumer interest in such initiatives.
Brand loyalty thrives on strong consumer interest in rewards-based shopping, underscoring the important role loyalty programs play in driving customer retention and encouraging repeat purchases.
This loyalty-driven behaviour directly impacts returning customers, as well-structured rewards programs incentivise repeat visits and purchases. For eCommerce websites, this means a steady stream of returning traffic, reducing reliance on costly customer acquisition campaigns.
Final Thoughts
Australia’s eCommerce market is steadily moving upward, marked by rising sales and increasingly diverse consumer behaviour. Despite economic uncertainties, many shoppers remain loyal to their favourite eCommerce brands, continuing to make frequent purchases.
Australian consumers have also shown a strong willingness to adopt new digital payment methods, reinforcing the long-term growth potential of the country’s eCommerce market, even amid economic challenges. This adaptability highlights a strong digital shopping culture that is poised for continued expansion.
