As a leading SEO migration agency, Marketix Digital conducts every migration with precision. Our goal is to protect your existing SEO equity while improving site performance for the future. We combine technical SEO, development expertise, and project management to deliver a smooth transition that retains traffic and keyword rankings.
Our framework follows a structured approach built around four main phases: pre-migration, planning, launch, and post-migration. Each stage is handled carefully to minimise disruption and safeguard results.
Pre-Migration Phase: Audit and Benchmarking
SEO Audit
We begin with a complete SEO audit to record your current rankings, backlinks, and technical setup. Data from Google Analytics and Search Console is reviewed to identify strong-performing pages and high-traffic keywords. The information becomes the benchmark for measuring post-launch performance.
Content Audit
A detailed content audit catalogues every page and asset on the website. High-value content is prioritised for migration to maintain existing authority. Low-value or outdated pages are flagged for pruning or redirection.
Website Backup
Before any change, a full backup of your current site is completed to secure all data. The backup serves as a failsafe should any issue occur during the migration process.
Information Architecture Review
Before moving forward, we assess your website’s structure and internal hierarchy. Adjustments are made to improve crawlability, link flow, and content organisation, giving the new site a cleaner and more logical framework.
Planning and Development Phase
301 Redirect Mapping
Every old URL is paired with a relevant new one to preserve link equity. Redirect mapping prevents broken pages and lost traffic. We validate the mapping before launch to guarantee smooth redirection.
SEO Elements Integration
Meta titles, descriptions, headings, and image ALT text are carried across accurately. Canonical tags and structured data are implemented to maintain consistency and visibility across all pages.
Developer Collaboration
We work directly with developers during the build phase, providing technical checklists and feedback on SEO implementation. This collaboration prevents common pitfalls such as crawl errors, blocked resources, and misplaced redirects.
Quality Assurance
Once the content is transferred, we test it for accuracy, formatting, and SEO integrity. Every link, tag, and internal reference is verified before launch.
Design and UX Support
A new website design should enhance usability without hurting SEO. Marketix partners with design teams to align aesthetics with technical performance. We assess navigation, heading hierarchy, and mobile optimisation to make sure the design supports search visibility and accessibility.
Testing and Launch Phase
Test Environment
Before launch, a secure staging environment is created for testing. The staging version mirrors the live setup to identify and correct any structural or technical issues. We conduct multiple crawl tests to confirm that redirects, canonical tags, and internal links perform correctly. Every key function is validated before the new site goes live.
Monitoring and Search Console Submission
Once the website is launched, performance tracking begins immediately. We monitor crawl rates, indexation, and search visibility through Google Search Console. Updated XML sitemaps are submitted, and schema validation is carried out to confirm data accuracy. Real-time monitoring continues during the initial launch period to spot and resolve any irregularities quickly.
Post-Migration Phase
SEO Performance Tracking
After the site is live, we maintain ongoing observation of keyword rankings, traffic, and technical health. The first four to eight weeks are critical for monitoring stability. Weekly reports outline the impact on rankings, impressions, and conversions. If any drops appear, corrections are applied promptly to stabilise performance.
User Feedback and Optimisation
We collect user data to assess how visitors interact with the new website. Behavioural tracking tools such as heatmaps and session recordings help identify engagement patterns. The insights guide layout adjustments, link placements, and call-to-action improvements to maintain a smooth user experience.
Ongoing Performance Reports
Detailed reports are shared regularly to track progress. These include ranking comparisons, indexation updates, and crawl insights. Clients receive a clear summary of what has been achieved and what refinements are underway.
