Most eCommerce SEO agencies start with rankings and work backwards.
We don't.
Every strategy starts with:
Business Goals → Revenue → Search Demand → Intent → SEO Strategy → Tactics
If SEO has felt like endless reports, traffic increases, and little impact on revenue, you're not alone. Many of our clients came to us after investing heavily in SEO without seeing meaningful commercial results.
We've helped eCommerce businesses generate qualified sales, secure #1 rankings for high-value commercial searches, and turn organic search into millions of dollars in predictable online revenue.
Increase qualified organic sales and profitability
Rank for the keywords that drive revenue
Recover lost traffic from stronger competitors
A 30-Day SEO POC, Because Results Should Speak First
We don’t ask for long-term commitment without proof.
Qualified businesses can start with a 30-day SEO proof of concept, focused on ranking and improving performance for one commercial page. If results don’t move, you’ll know early.
We will only work with you if we know we can get you results.
Available to businesses spending or willing to spend $5k+ per month on SEO. Includes content, structure, internal linking, and technical improvements. Backlinks included, with link costs covered by the client.
William Florance (True Protein)
★★★★★
We engaged Shoaib and Marketix to bring live back to our SEO presence after an extended period without an SEO agency. SEO has always been a priority for us but after working with agency after agency, we were sick of getting the typical ‘agency’ style treatment. With Marketix, we have worked with Shoaib right from the sales pitch to the final execution and not been passed around account managers like we’ve experienced with other agencies.
Shoaib has been a great communicator during this period and has delivered on his promise to get us to #1 for Protein Powder and #1 for Protein Bars. If you’re sick of the usual agency sales pitch that’s over promised and under delivered than Marketix is where to be. Shoaib puts his money where his mouth is and delivers.
Khemany (Total Image Group)
★★★★★
We engaged Shoaib at SEO agency Marketix to help us with our SEO and Google Ads, as well as provide advice on our website and how to further improve it. We were blown away by the expertise and knowledge he was able to provide.
Since working together, we have seen huge movements in our targeted keywords with first page rankings across a wide number of keywords. Our conversions have increased substantially as well. Shoaib's provided us with a strategy that was tailored to our business needs and goals, and the results speak for themselves.
We highly recommend Marketix to any business looking to improve their online presence and increase their conversions. Thank you, Shoaib and Marketix, for all of your hard work and dedication to our success!
We focus on outcomes that impact real revenue and long-term organic growth, not vanity metrics. Here are a few examples of what that looks like in practice.
125%+
Increase in Organic Conversions
Claimed #1 rankings in Australia for Protein Powder and Protein Bars within 7 months. Delivered a 125%+ increase in organic conversions through category-level optimisation, industry-specific content, and authority-driven link acquisition. Continues to hold #1 positions across key product categories.
$35M+
in SEO-Driven Opportunities
Claimed #1 rankings in Australia for Custom Uniforms and top-3 positions across high-intent uniform categories. Delivered enterprise-level growth through industry-focused site restructuring, commercial keyword dominance, and authority-driven link acquisition. Generated over $35 million in opportunities from search marketing while securing contracts with major Australian brands.
#1 Rankings
in 4 Months for High-Volume Keywords
Dominated Australia’s car shade search results for some of the most competitive product terms. Achieved #1 rankings within four months for Car Shades, Car Sun Shades, and Car Window Shades (37,700 combined monthly searches). Delivered a 44.83% increase in organic traffic and a 200%+ lift in impressions through technical SEO, commercial page optimisation, and authority-driven PR link acquisition.
We’ve seen stores follow “standard SEO advice” and wonder why nothing converts, even when traffic goes up. Businesses looking for a SEO agency for eCommerce often found out that SEO fails when it’s treated like generic SEO.
Products, categories, platforms, margins, and buying behaviour change everything. We focus on the areas that actually move revenue, not not blog traffic or clicks that don't turn into sales. Your business growth is our sucess too. If you want to model what that revenue could look like before investing, use our SEO ROI calculator to forecast potential sales and return based on your own numbers.
Every plan starts with understanding where revenue is being won and lost. We will carefully analyse your products, categories, search demand, and competitors to identify where SEO makes sense.
No assumptions. No blinded work. No copy-paste strategies. It is always based on the data. This is the foundation that stops wasted spend.
Most eCommerce revenue comes from category pages. Most SEO agencies overlooked them and focus on where it drives traffic instead.
We prioritised category and collection pages to target high-intent and high revenue protential searches that convert, not just attract clicks. This includes layout, content depth, internal links, and intent alignment. Where ranking improvements often translate fastest into sales.
When these pages are optimised properly, you usually feel the impact pretty quickly in actual orders, not just traffic.
Thin content, duplication, and missed long-tail demand is common on most eCommerce websites.
We optimise product pages using buyer psychology, key value propositions, and conversion data, so pages don’t just rank, they persuade. Content is structured to answer real buyer's questions, remove hesitation, and guide customers toward action.
Our goal is visibility and sales, not bloated content that slows conversions. Buyer’s psychology should always be taken into consideration. If a product page doesn’t help someone feel confident buying, rankings alone won’t fix that.
It's common on large product catalogues to introduce technical SEO problems that quietly kill performance.
We specialise on handling crawl efficiency, indexation control, site speed, faceted navigation, schema, and platform-specific issues across Shopify, WooCommerce, and custom builds.
This is where many rankings are lost without anyone noticing.
We use our C.R.I.C.S Framework to determine advanced and deeper technical issues that are common to eCommerce websites.
Poor internal linking structure makes even good content underperform.
We rebuild internal linking to clearly signal priority pages, distribute link juice (authority) properly, and guide users towards high-value pages.
Result: Search engines like Google understand your site better. Users convert faster.
A big part of this is content clustering, grouping related pages so they support each other instead of competing. It helps search engines see your authority on a topic, and it makes it easier for customers to move through your site without getting lost.
Links still matter, but only when done properly.
We secure placements on real websites with real organic traffic and relevance to your industry. No private blog networks. No automated or generic outreach. No black hat shortcuts that put your store at risk.
Backlinks are included in execution, with link costs handled transparently by the client.
We know that each comes with different limitations, complexity, risks, and opportunities, and treating them the same is one of the most common reasons eCommerce SEO underperforms. We adapt strategy to the current pltform you’re using, not the other way around.
Shopify is powerful, but it introduces challenges around collections, filters, duplicate URLs, and limited technical control.
We know how to work within Shopify’s constraints to improve category visibility, manage duplication, strengthen internal linking, and optimise content in a way that supports both sales and rankings without breaking the store.
WooCommerce offers flexibility, but that flexibility often leads to technical SEO debt if not handled properly.
We address performance issues, crawl efficiency, indexation control, and structure at scale, while aligning category and product pages with buyer intent and revenue priorities.
Custom platforms require a tailored SEO approach.
We work closely with development teams or in-house resources to resolve crawl, indexation, and performance issues, and build SEO frameworks that scale with your catalogue rather than becoming a bottleneck as the business grows.
Start with a 30-day proof of concept and see real ranking and performance movement before committing long-term.
We Treat Your Business Like It's Our Own, Because That's the Only Way SEO Works
After working in enterprise technology with organisations including Gartner, Oracle, and Connexity, and leading hundreds of SEO campaigns over the past two decades, Marketix founder Shoaib Mughal learned that successful eCommerce SEO rarely fails because of rankings.
It fails when SEO becomes disconnected from the commercial realities of the business.
Many eCommerce brands come to us after working with agencies that focused on traffic, reports, and SEO activities without clearly demonstrating how those efforts translated into revenue growth. At Marketix, we believe SEO should always be accountable to business outcomes.
This philosophy has helped us generate millions in organic revenue opportunities for Australian businesses, from growing eCommerce brands to enterprise organisations.
It's also why we only partner with businesses where we genuinely believe we can create long-term value. If we don't think SEO can deliver a meaningful return, we'll tell you before any work begins.
"The biggest mistake I see in eCommerce SEO is businesses chasing rankings instead of commercial outcomes. Rankings are important, but only when they contribute to profitable growth."
Shoaib Mughal, Founder, Marketix Digital
What Sets Marketix Digital Apart:
Search has become increasingly competitive, which means generic SEO strategies produce diminishing returns.
Our approach combines commercial strategy, buyer psychology, technical SEO, and authority building to create sustainable organic growth that drives real business outcomes.
Our pricing is transparent and typically starts from $3,500 + GST per month, scaling based on your store's size, competition, and growth opportunities.
Prefer proof before commitment?
Qualified businesses investing $5,000+ per month can start with our 30-day SEO Proof of Concept, allowing us to demonstrate real ranking and performance improvements before you commit long-term.
Let's determine whether we're the right partner to grow your eCommerce business properly.
My Journey
Marketix Digital was founded by Shoaib Mughal, an SEO strategist and business owner with more than two decades of experience across engineering, enterprise technology, digital marketing, and brand building.
Shoaib's journey into search didn't begin through traditional marketing pathways. He studied Mechatronic Engineering, developing a foundation in systems thinking, computer science, data analysis, and problem solving. That engineering mindset continues to shape how Marketix Digital approaches eCommerce SEO today.
Rather than viewing SEO, content, paid media, technical optimisation, and brand authority as separate disciplines, Shoaib has always approached them as interconnected systems that influence business growth.
Before founding Marketix Digital, Shoaib worked with global enterprise organisations including Gartner, Oracle, and Connexity, gaining experience across enterprise sales, large-scale digital ecosystems, commercial strategy, technology adoption, and data-driven decision making.
Over the past two decades, Shoaib has led hundreds of SEO campaigns across eCommerce, SaaS, enterprise, and service-based businesses. This experience has shaped a simple belief:
Successful eCommerce SEO isn't about chasing rankings. It's about understanding customers, identifying commercial opportunities, and building sustainable competitive advantage.
Outside of Marketix Digital, Shoaib is also the founder of Church of Techno and performs internationally under the artist name "Shepz", where he has spent more than 16 years building audiences, communities, brands, and long-term industry relationships across Australia and overseas.
Across engineering, enterprise technology, digital marketing, and entrepreneurship, Shoaib has found that sustainable growth always comes back to the same principles: trust, authority, consistency, and genuine human connection.
Those principles continue to shape how Marketix Digital helps eCommerce businesses grow through search today.
Here are clear answers to the most common questions about our eCommerce SEO service, and what it looks like working with Marketix, so you can make an informed decision with confidence.
We work best with eCommerce businesses that are really serious about growth and long-term value.
That usually means store owners with an established product range, clear margins, and the ability to invest long term in SEO. We’re not a fit for stores looking for shortcuts or quick wins. We are a fit for businesses that want SEO to become a predictable revenue source.
Also, we only work with businesses that value integrity, transparency, and collaboration, because results only happen when both sides are invested. For many clients, that’s what separates a trusted eCommerce SEO firm from a typical agency relationship.
If you’re unsure whether SEO makes sense for your business, we’ll tell you upfront. Book a call and we’ll give you an honest answer.
Most agencies sell SEO as a service. We approach it as a partnership.
We don’t run template strategies, outsource critical work, or hide behind vague reports. Every decision is based on real data, competitive analysis, and how your customers actually buy.
What clients consistently tell us stands out:
We care deeply about outcomes because your success reflects directly on our reputation
Yes. We work across Shopify, WooCommerce, and custom-built eCommerce platforms.
Each platform comes with different technical constraints, SEO opportunities, and scaling challenges. Our approach adapts to the platform rather than forcing a one-size-fits-all process.
For example:
If your store has platform limitations, we factor that into strategy from day one rather than discovering it after rankings stall
Yes, and in many cases, that’s where SEO becomes most effective.
Large competitors often rely on brand strength and broad coverage. Smaller and mid-sized eCommerce brands win by being more focused, more intentional, and more commercially aligned.
SEO isn’t about matching budget size. It’s about targeting high-intent categories and long-tail demand, structuring pages around buyer behaviour, creating clarity where competitors are bloated or generic.
We’ve helped eCommerce brands outperform much larger competitors by choosing the right battles instead of chasing everything
In most cases, SEO works best alongside paid media.
Paid ads are excellent for speed and testing. eCommerce SEO marketing helps reduce dependency on paid channels, improve margins, and capture demand consistently without paying for every click.
Many of our eCommerce clients use SEO to:
If you’re spending heavily on ads, SEO often becomes a risk-reduction strategy, not an experiment.
We can help you understand how SEO and paid media should work together for your store. Book a strategy call and we’ll walk through it with you.
SEO should deliver measurable improvements, not vague progress. For eCommerce businesses, that typically means stronger visibility for high-intent category and product searches, more qualified organic traffic, and steady growth in conversions and revenue over time.
Results depend on factors such as competition, site quality, margins, and how strategically SEO is applied. We avoid promising outcomes we can’t control. Our honest view is that SEO works best when it’s treated as a long-term growth channel, not a gamble.
Have a conversation with us and we’ll outline what results make sense for your store.
SEO isn’t instant, but it shouldn’t feel endless either.
In many cases, we see early movement within the first 30 to 60 days, especially on focused commercial pages. Stronger, compounding results typically follow over the next few months as authority and coverage build.
Timelines vary depending on:
We’ll always be upfront about what’s realistic before work begins
We’ll tell you right away.
We are 100% aware that not every eCommerce stores benefits equally from SEO, especially if margins are thin, demand is limited, or timelines don’t align. We don’t believe in forcing SEO where it doesn’t make sense.
If we don’t believe SEO can deliver a meaningful ROI, we’ll recommend alternative approaches or explain why it’s not the right fit right now.
We value transparency, and long-term trust matters more to us than a short-term engagement
Yes. We require a minimum 6-month commitment so we can execute a carefully designed SEO plan built to deliver revenue first, then conversions, clicks, and rankings, in that order of priority.
The 30-day trial is a focused proof of concept, not a stripped-down version of SEO.
We select one commercial page with real revenue potential and apply the same thinking and execution we’d use in a full engagement. That typically includes content improvements, structural changes, internal linking, and technical fixes required to support ranking movement.
Backlinks are included in execution, with link costs covered by the client, so there are no hidden extras.
The goal is simple: prove what’s possible before you commit further.
We prioritise based on what can generate the most revenue, not keyword volume alone.
The first focus is always on pages and searches most likely to drive sales. Rankings and traffic matter, but they sit below commercial impact in the decision process. We assess buying intent, margin potential, competitive difficulty, and where early momentum can compound into longer-term gains.
Early focus is deliberate. Spreading effort too thin is one of the fastest ways SEO underperforms.
Our expert view is simple: disciplined prioritisation around revenue beats broad coverage every time.
You won’t be passed around or hidden behind layers of account management.
Your SEO is handled by experienced specialists who understand eCommerce, supported by a clear communication process. You’ll receive weekly updates explaining what’s been worked on, what’s improving, and what’s planned next.
Questions don’t sit unanswered. Progress isn’t vague.
You’ll always know what’s happening and why
We keep your involvement efficient, not burdensome, and that’s a big reason clients choose to work with us.
Early input helps us understand your products, margins, and priorities. After that, we handle the execution and decision-making, keeping you informed and involved only where it genuinely matters.
Most clients value that SEO runs in the background without constant demands on their time, while still having full visibility into what’s happening and why.
An eCommerce SEO consultant can be valuable when organic growth has stalled, competitors are gaining visibility, or you're unsure where to focus SEO efforts.
Many businesses seek consulting before a website migration, platform change, major catalogue expansion, or significant SEO investment. An experienced consultant can help identify risks, opportunities, and priorities before costly mistakes are made.
At Marketix, we regularly advise eCommerce businesses on growth strategy, technical SEO, content planning, and revenue-focused optimisation.
Pricing depends on site size, competition, and complexity.
As a guide:
We’re transparent about costs and expectations from the start, so there are no surprises later.
Book a strategy call to get a clear recommendation based on your store, goals, and competitive landscape.
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