Why is Digital Marketing so important?

We are living in remarkable times - on the cusp of a massive transition period, the impact of which will be on par with that of the Industrial Revolution. Major technology forces are changing how we work and what we do, driving change on a scale seldom seen. It’s the Technology Revolution, and it’s creating rampant uncertainty and change. Digital Marketing and Search Engine Marketing are extremely important for any business in 2024. Over 98% of Internet users use search engines to find services and products. This presents a massive opportunity for businesses like yours to grow, and it's critical that small businesses are able to capture it today. The internet has become a daily part of our lives. The consumer market has taken a paradigm shift in its uptake of technology. What's more, over 50% of search engine users in Australia are using their mobiles for finding products and services, we're also seeing a massive increase in voice searches - We can help you capture this audience, as well as standard desktop users. Professional Digital Marketing ensures that your business has the necessary digital footprint to rank high in search results, and more importantly, get you results. Without high rankings or online visibility, your business has very little chance of gaining new customers online. It's a super competitive world out there! Not everyone is technologically certified, and that's fine, if you work with us - we'll remove all of the complexity for you and get you the results that you want and need, today!

Do you provide any kind of guarantee?

We offer a guarantee that we will increase the number of leads and the customers that you receive. This is our main focus for our clients, we want you to grow and thrive! One thing worth noting, no SEO or SEM company can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. If they claim that they can, run a mile! There are simply too many variables involved in determining specific placement within each search engines results page due to the bidding mechanism of Google Ads. We're a Google Ads and SEO Agency in Sydney, Australia; our senior consultants have worked with the largest brands (think, Microsoft, Commonwealth Bank, Citrix, QBE, Woolworths Group) and that should give you the confidence that you're dealing with real people, with real experience, that understand you and your business.

How much does SEO cost?

The cost of SEO in Australia can vary depending on various factors such as the size of your website, the competitiveness of your industry, and the scope of the SEO campaign. We believe in transparent pricing, and we provide custom quotes based on a thorough evaluation of your requirements. Our team will assess your website, conduct comprehensive keyword research, analyse your competition, and create a strategy to achieve your SEO goals. To get an accurate estimate of the cost for your SEO project, we recommend contacting us directly. Our friendly team will be happy to discuss your needs, provide a detailed proposal, and answer any other questions you may have. Remember, investing in professional SEO services can yield significant long-term benefits by improving your website's visibility, attracting more organic traffic, and boosting your online presence. Our aim is to provide high-quality SEO solutions that deliver tangible results within your budget.

How long does the optimisation process take?

This depends on the business requirements, the competitiveness of the keywords, and the budget we are given to work with, and the requirements to reach the top positions. A business in a low competition area will obviously take less time than a complex business with highly competitive terms. Generally speaking, we can deliver initial results within a 6-9 month period but will caveat that the budget needs to be assigned towards adequate high-authority link acquisition - we will assess this during our research process prior to you becoming a customer. Everything is data-driven here. Being a Digital Marketing and Adwords Agency in Sydney, we've done work with lots of businesses across Australia over the years - and we're excited to talk to you and how we can help you.

What are your Terms of Service?

Our Standard Terms of Service can be viewed here. For more complex arrangements, we will issue you a Statement of Work along with our Master Services Agreement.

Do we guarantee first-page rankings?

Marketix does not guarantee first-page rankings. SEO results are influenced by numerous factors beyond any agency's full control. Beware of agencies promising specific rankings; our aim is to provide sustainable growth and improved visibility over time.

What makes us different from other SEO agencies?

Marketix specialises solely in SEO, PPC, and Google Ads, unlike generalist agencies. This focus allows us to develop deep expertise, offering tailored strategies that adapt swiftly to search engine updates and industry shifts, ensuring our clients receive the most effective service possible. We also have some of the most in-depth, enterprise-grade systems and processes for delivering our work. These have been tested with our large portfolio of test websites, of which we also rank #1 for many of them.

What size businesses do we work with?

We cater to all business sizes, from small start-ups to large enterprises. However, most of our clients fall within the medium to large category. Our services are customised to each business's needs, scaling strategies to match the complexity and goals of each client.

How long does it take to get results?

Results vary, but based on our history with clients, improvements typically manifest between 6 to 12 months. Our approach is grounded in consistent performance analysis and strategic adjustments to optimise outcomes over time. Be sure to check out our case studies for real client examples and typical timeframes for results.

How do we handle changes in Google's algorithm?

Our team stays current with Google's updates to ensure strategies remain effective. When changes occur, we adjust our methods promptly to mitigate any negative impacts on your search rankings. This proactive approach is integral to maintaining and improving your SEO performance.

Google Adwords Agency Sydney

Khemany, Head of Marketing - Total Image Group

Revolutionising Custom Uniforms in Australia

"Since working together, we have seen huge movements in our targeted keywords with first-page rankings across a wide number of keywords. Our conversions have increased substantially as well. Shoaib provided us with a strategy that was tailored to our business needs and goals, and the results speak for themselves.

We highly recommend Marketix to any business looking to improve their online presence and increase their conversions. Thank you, Shoaib and Marketix, for all of your hard work and dedication to our success!"

Google Ads can deliver immediate results, but the real challenge lies in achieving a high return on investment (ROI).

With the right strategy, your business can see not only an initial increase in traffic but also a sustainable increase in conversions (sales, leads, or other valuable customer actions).

With over 20 years of experience in digital marketing and have managed hundreds of successful campaigns, we ensure your Google Ads are expertly crafted to capture and convert the interest of your target audience effectively. Our deep understanding of campaign mechanics and audience behaviour means your advertising is not just seen, but also acted upon.

Conversion Tracking and Data Integration

Accurate setup of conversion tracking is crucial for monitoring the effectiveness of your Google Adscampaigns.

By tracking all relevant user interactions, such as form submissions, phone calls, and live chats, we connect every piece of data back to your specific ads.

This precise measurement allows us to optimise your campaigns continuously, ensuring that automated bid strategies like 'Maximise Conversions' are truly tailored to meet your business objectives.

Ad-Optimised Landing Pages

The performance of your Google Ads is heavily dependent on the quality of your landing pages.

A generic website might still convert but at a low rate between (2%-5%), but with a landing page optimised specifically for your ads, conversion rates could skyrocket to 15% or more.

This significant increase is akin to multiplying your ad spend sixfold, without the extra cost. We audit and refine your landing pages to ensure they are fully optimised to convert visitors into customers.

Maximising Campaign Efficiency

At Marketix, we leverage every tool available to enhance your Google Ads performance:

Expert Keyword Research: Identifying the most effective keywords to target your ideal customers.
Search and Display Campaigns: Utilising both Google Ads Search Network and Google Ads Display Network to capture attention at different stages of the customer journey.
Remarketing Strategies: Engaging previous visitors to increase the likelihood of conversion.
Google Shopping and Performance Max: Expanding your reach in the e-commerce space.
Ad Copy Optimisation: Crafting compelling ad texts that resonate with your audience.
YouTube Advertising: Capturing interest through dynamic video content.
Google Ad Grants and API Development: Accessing additional support and customising your ad operations.
Data-Driven Reporting and Analysis: Utilising tools like Google Data Studio and Google Analytics for in-depth performance insights.

Each of our account strategists is not only experienced but certified in Google Ads, demonstrating their expertise and commitment to managing your campaigns effectively.

The cost of Google Ads advertising varies depending on several factors, including your ad spend with Google and the complexity of managing your campaigns. At Marketix, our management fees are entirely separate from your Google Ads spend. We charge a flat monthly management fee, which does not fluctuate with your ad expenditure.

The determination of our management fee is based on the complexity of your project, which can include factors such as:

Number of Ad Channels: If you are using multiple advertising channels (e.g., Google Ads, Facebook Ads), this can affect the management cost due to the increased complexity of handling different platforms.
Frequency of Campaign Updates: Regular updates for events or special promotions require more frequent management and optimisation, impacting the fee.
Number of Business Locations: Managing ads for multiple locations, from a single site to as many as 150 locations, can significantly increase the complexity and scope of the campaign management.
Number of Business Units: If your business operates different units or divisions, managing these can be akin to handling several separate organisations, each requiring tailored strategies.

For a precise quote tailored to your specific needs and the intricacies of your project, please contact us at Marketix. We'll provide a detailed assessment and explain how our fees align with the services provided, ensuring transparency and effectiveness in your ad campaigns.

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