Australia is in awe with the top series on Netflix Australia that is Baby Reindeer, which aired and premiered on Netflix last April 11, 2024 Let us dig deep into the search trends and queries that have Australia hooked with this Mini Series.
Shoaib Mughal, Managing Director of Australian search and digital marketing agency Marketix Digital said “Google trends show four significant spikes sparking interest, the first occurrence happened April 14, three days after the release date, followed by a huge spike on the 21st of April, another spike on April 25 and the last spike on the 29th of April. This shows that as early as three days of release, the show already gained rapid attention of Australian audiences with accelerated uptake of this series continuing.”
This data shows us how Baby Reindeer has truly captivated the interest all across the country. The show has tapped the interests and curiosity of the nation as can be found in what has been asked and searched about after watching the series.
After crunching the numbers and data all across the states in Australia for the popularity of the show, it is clear that Victoria is the number 1 state, garnering a 100 search interest score.
A very close second is Western Australia with a score of 99, third is New South Wales with 82, logging in fourth is Tasmania with 79, and closing the top 5 is South Australia with a score of 78.
Across all 8 regions in Australia, no Territory has a search interest score lower than 70 with Queensland gaining a score of 78, Northern Territory with a score of 74, and Australian Capital Territory with 71.
Top Search Queries
The top five related queries related to Baby Reindeer are:
1. “Baby Reindeer true story”- This query indicates a breakout in search interests, suggesting that Australians are curious about those real-life events.
2. “Gadd” - This suggests that Australians want to know more about the works of the creator/actor
3. “Richard Gadd” - This suggests that Australians want to know more about the works of the creator/actor
4. “Richard Gadd Baby Reindeer”- A lot of interest has been garnered by the creator and the mini-series
5. “Baby Reindeer real” - Breakout is interested in how true to real life the events presented in the series are.
Not only are Australians hooked with this Drama series but they are also digging deep and researching about the events and the others involved in this quite breathtaking series that Netflix has released.
