Why is Digital Marketing so important?

We are living in remarkable times - on the cusp of a massive transition period, the impact of which will be on par with that of the Industrial Revolution. Major technology forces are changing how we work and what we do, driving change on a scale seldom seen. It’s the Technology Revolution, and it’s creating rampant uncertainty and change. Digital Marketing and Search Engine Marketing are extremely important for any business in 2024. Over 98% of Internet users use search engines to find services and products. This presents a massive opportunity for businesses like yours to grow, and it's critical that small businesses are able to capture it today. The internet has become a daily part of our lives. The consumer market has taken a paradigm shift in its uptake of technology. What's more, over 50% of search engine users in Australia are using their mobiles for finding products and services, we're also seeing a massive increase in voice searches - We can help you capture this audience, as well as standard desktop users. Professional Digital Marketing ensures that your business has the necessary digital footprint to rank high in search results, and more importantly, get you results. Without high rankings or online visibility, your business has very little chance of gaining new customers online. It's a super competitive world out there! Not everyone is technologically certified, and that's fine, if you work with us - we'll remove all of the complexity for you and get you the results that you want and need, today!

Do you provide any kind of guarantee?

We offer a guarantee that we will increase the number of leads and the customers that you receive. This is our main focus for our clients, we want you to grow and thrive! One thing worth noting, no SEO or SEM company can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. If they claim that they can, run a mile! There are simply too many variables involved in determining specific placement within each search engines results page due to the bidding mechanism of Google Ads. We're a Google Ads and SEO Agency in Sydney, Australia; our senior consultants have worked with the largest brands (think, Microsoft, Commonwealth Bank, Citrix, QBE, Woolworths Group) and that should give you the confidence that you're dealing with real people, with real experience, that understand you and your business.

How much does SEO cost?

The cost of SEO in Australia can vary depending on various factors such as the size of your website, the competitiveness of your industry, and the scope of the SEO campaign. We believe in transparent pricing, and we provide custom quotes based on a thorough evaluation of your requirements. Our team will assess your website, conduct comprehensive keyword research, analyse your competition, and create a strategy to achieve your SEO goals. To get an accurate estimate of the cost for your SEO project, we recommend contacting us directly. Our friendly team will be happy to discuss your needs, provide a detailed proposal, and answer any other questions you may have. Remember, investing in professional SEO services can yield significant long-term benefits by improving your website's visibility, attracting more organic traffic, and boosting your online presence. Our aim is to provide high-quality SEO solutions that deliver tangible results within your budget.

How long does the optimisation process take?

This depends on the business requirements, the competitiveness of the keywords, and the budget we are given to work with, and the requirements to reach the top positions. A business in a low competition area will obviously take less time than a complex business with highly competitive terms. Generally speaking, we can deliver initial results within a 6-9 month period but will caveat that the budget needs to be assigned towards adequate high-authority link acquisition - we will assess this during our research process prior to you becoming a customer. Everything is data-driven here. Being a Digital Marketing and Adwords Agency in Sydney, we've done work with lots of businesses across Australia over the years - and we're excited to talk to you and how we can help you.

What are your Terms of Service?

Our Standard Terms of Service can be viewed here. For more complex arrangements, we will issue you a Statement of Work along with our Master Services Agreement.

Do we guarantee first-page rankings?

Marketix does not guarantee first-page rankings. SEO results are influenced by numerous factors beyond any agency's full control. Beware of agencies promising specific rankings; our aim is to provide sustainable growth and improved visibility over time.

What makes us different from other SEO agencies?

Marketix specialises solely in SEO, PPC, and Google Ads, unlike generalist agencies. This focus allows us to develop deep expertise, offering tailored strategies that adapt swiftly to search engine updates and industry shifts, ensuring our clients receive the most effective service possible. We also have some of the most in-depth, enterprise-grade systems and processes for delivering our work. These have been tested with our large portfolio of test websites, of which we also rank #1 for many of them.

What size businesses do we work with?

We cater to all business sizes, from small start-ups to large enterprises. However, most of our clients fall within the medium to large category. Our services are customised to each business's needs, scaling strategies to match the complexity and goals of each client.

How long does it take to get results?

Results vary, but based on our history with clients, improvements typically manifest between 6 to 12 months. Our approach is grounded in consistent performance analysis and strategic adjustments to optimise outcomes over time. Be sure to check out our case studies for real client examples and typical timeframes for results.

How do we handle changes in Google's algorithm?

Our team stays current with Google's updates to ensure strategies remain effective. When changes occur, we adjust our methods promptly to mitigate any negative impacts on your search rankings. This proactive approach is integral to maintaining and improving your SEO performance.

Research-Led Digital PR and Authority Building | Marketix Digital

Research-Led Digital PR and Authority Building
Build the Authority Your Competitors Cannot Easily Replicate

Earn relevant editorial backlinks, strengthen your industry credibility and build a competitive advantage in organic search.

Marketix Digital combines original research, commercial search intelligence and targeted media outreach to turn industry data into valuable editorial opportunities for your business.

✓ Original, data-driven PR campaigns
✓ Relevant editorial backlinks and media coverage
✓ Authority development aligned with commercial growth

Khemany (Total Image Group)

★★★★★

We engaged Shoaib at SEO agency Marketix to help us with our SEO and Google Ads, as well as provide advice on our website and how to further improve it. We were blown away by the expertise and knowledge he was able to provide.
Since working together, we have seen huge movements in our targeted keywords with first page rankings across a wide number of keywords. Our conversions have increased substantially as well. Shoaib's provided us with a strategy that was tailored to our business needs and goals, and the results speak for themselves.
We highly recommend Marketix to any business looking to improve their online presence and increase their conversions. Thank you, Shoaib and Marketix, for all of your hard work and dedication to our success!

William Florance (True Protein)

★★★★★

We engaged Shoaib and Marketix to bring live back to our SEO presence after an extended period without an SEO agency. SEO has always been a priority for us but after working with agency after agency, we were sick of getting the typical ‘agency’ style treatment. With Marketix, we have worked with Shoaib right from the sales pitch to the final execution and not been passed around account managers like we’ve experienced with other agencies.
Shoaib has been a great communicator during this period and has delivered on his promise to get us to #1 for Protein Powder and #1 for Protein Bars. If you’re sick of the usual agency sales pitch that’s over promised and under delivered than Marketix is where to be. Shoaib puts his money where his mouth is and delivers.

Your Competitors Have Authority. You Need a Strategy to Build Yours.

Your website can have excellent content and technical SEO, yet still struggle to compete against established businesses with stronger backlink profiles and industry recognition.

Publishing more content alone may not close that gap.

Marketix identifies where relevant external authority could strengthen your commercial search position, then develops original research campaigns designed to earn credible editorial references.

The objective: build the authority needed to compete for the searches that matter to your business.

We Don't Just Acquire Links. We Create Reasons for Publications to Reference Your Business.

Our framework turns commercially relevant industry data into original research that journalists can use in their reporting.

Instead of competing for the same conventional link opportunities as other businesses, we develop unique findings that give your organisation something valuable to contribute to industry discussions.

Identify Commercial Authority Gaps
Discover Original Industry Findings
Develop Citation-Worthy Research
Identify Relevant Editorial Opportunities
Execute Targeted Media Outreach
Earn Relevant Coverage & Natural Backlinks

The commercial advantage: your business gains a research asset that can support repeated editorial outreach, attract future citations and strengthen your industry authority beyond a single campaign.

Step 1: Strategy

Commercial Opportunity & Authority Gap Analysis

We analyse your competitors' backlink profiles, industry coverage and priority commercial searches to identify where stronger authority could support your growth.

Your advantage: a targeted investment in the areas of authority that matter to your business, rather than acquiring backlinks without a commercial purpose.

Step 2: Research

Original Data Discovery & Analysis

We combine authoritative datasets to uncover new industry findings supported by verified calculations and transparent methodology.

Your advantage: original information that differentiates your business and gives journalists a credible reason to reference your research.

Step 3: Asset Development

Journalist-Ready Research Assets

We publish standalone research reports containing original findings, industry analysis, supporting visuals and clearly documented sources.

Your advantage: a dedicated research asset on your website that can earn citations, attract relevant visitors and support your wider content strategy.

Step 4: Media Intelligence

Publication & Journalist Opportunity Mapping

We identify publications covering your industry, review relevant editorial coverage and match journalists with findings suited to their audiences.

Your advantage: outreach focused on publications that can strengthen your visibility among relevant industry audiences, rather than simply targeting websites with high authority metrics.

Step 5: Outreach

Precision Media Outreach

We develop personalised pitches that connect original research findings with each journalist's editorial interests, supported by credible data and relevant story angles.

Your advantage: opportunities to earn genuine editorial coverage and backlinks through the value of your research, without relying on generic promotional pitches.

Step 6: Measurement

Editorial Coverage & Authority Development

We track published coverage, editorial backlinks, referring domains and relevant search performance to evaluate campaign outcomes and identify further opportunities.

Your advantage: visibility into the authority your investment is building and the evidence needed to inform future campaigns.

One Investment. Multiple Authority-Building Opportunities.

Your research is not designed to serve a single outreach campaign.

A well-developed report can support multiple editorial angles, reach different industry audiences and create opportunities for future coverage as new data becomes available.

Each programme is scoped around your commercial objectives, competitive landscape and available research opportunities.

Build authority that continues working for your business beyond the initial campaign.

Original Research. Proven Search Expertise. Commercially Focused Digital PR.

At Marketix Digital, we combine commercial search intelligence, original research and targeted media outreach to build authority where it matters most to your business.

Our approach is grounded in E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness. We develop original, verifiable research that demonstrates your industry expertise and gives journalists credible reasons to reference your business.

We prioritise relevant editorial coverage over backlink volume, connecting earned authority with your wider SEO strategy and commercially important pages.

Led by founder Shoaib Mughal, Marketix brings over 20 years of search experience. Our 5-star Google reviews reflect the trust clients place in our expertise, communication and commitment to results.

“Digital PR should do more than earn backlinks. We turn original research into credible media coverage and lasting authority that strengthens your competitive position in search.”
Shoaib Mughal, Founder, Marketix Digital

There is a fundamental difference between finding websites willing to link to your business and creating something those websites genuinely want to reference.

Marketix focuses on the latter.

We combine commercial search intelligence, original data analysis and editorial strategy to develop research that contributes new information to your industry.

Our campaigns are designed to create assets that:

Give journalists a reason to cite your business. Original findings provide credible material for relevant industry coverage.
Attract backlinks competitors cannot simply purchase. Unique research creates opportunities for independent editorial references.
Establish your business as an industry source. Your organisation becomes associated with useful insights, not just its products or services.
Support authority beyond a single campaign. Research assets can generate further story angles, future citations and additional outreach opportunities.
Strengthen commercially important areas of your website. We connect research assets with your wider SEO strategy and priority commercial pages.

The result is more than another backlink acquisition campaign.

You invest in original research that gives your business a reason to be referenced today and a foundation for earning further authority tomorrow.

A conventional link-building campaign may end when the agreed links have been acquired.

Our research-led approach is designed to create value beyond the initial outreach.

Every original research asset becomes a resource your business can continue using, developing and promoting.

One Research Asset. Multiple Editorial Opportunities.

A single report can generate distinct findings for different publications, allowing your business to reach multiple relevant industry audiences without starting from scratch for every campaign.

Research That Can Continue Earning Citations

Your published findings remain available for journalists, industry professionals and other websites to discover and reference after the initial outreach campaign has ended.

A Foundation for Future PR Campaigns

As new data becomes available, existing research can be updated, expanded or developed into new industry stories, creating further editorial opportunities from your original investment.

Authority That Supports Your Wider Search Strategy

By connecting original research with relevant commercial content through internal linking, we help ensure that your authority-building efforts support the wider website rather than remaining isolated on a single report.

The objective is not simply to acquire links. It is to build a growing portfolio of original research that strengthens your industry credibility and supports your long-term commercial search position.

What Businesses Say About Working With Marketix

As Featured In The Media...

The Commercial Opportunity

Build Authority That Supports Commercial Growth

Compete for More Valuable Searches

Build Credibility Beyond Your Website

Reach Audiences Your Website May Not Yet Attract

Develop Authority That Continues Working for You

Our Original Data + Reverse PR Framework

From Commercial Intelligence to Editorial Authority

Step 1: Strategy

Step 2: Research

Step 3: Asset Development

Step 4: Media Intelligence

Step 5: Outreach

Step 6: Measurement

A Complete Digital PR Programme. Built Around Your Commercial Objectives.

Commercial Authority & Competitive Gap Analysis

Original Research & Data Analysis

Standalone, Journalist-Ready Research Asset

Strategic Media Prospecting & Editorial Opportunity Mapping

Personalised Media Outreach & Editorial Engagement

SEO Integration & Commercial Authority Development

Campaign Reporting & Future Opportunity Analysis

Why Choose Marketix Digital?

We Create the Authority Others Are Trying to Acquire

Original Research Should Build Assets, Not Just Backlinks

Frequently Asked Questions:

How can Digital PR improve our organic search performance?

What makes Marketix's Digital PR approach different?

What does a Digital PR campaign include?

Do we need to provide our own data or research?

How do you select which publications and journalists to target?

Can Digital PR support our existing SEO campaign?

How long does it take to see results from Digital PR?

Can you guarantee media coverage or a specific number of backlinks?

How do you measure the success of a Digital PR campaign?

How much does a Digital PR campaign cost?

Build Authority That Drives Commercial Growth

Marketix is a Sydney SEO Agency and Google Ads Partner Management Agency that will get you more leads, bring you new customers and grow your business.