Marketix Digital was founded by Shoaib Mughal, an SEO strategist, entrepreneur, and business owner with more than two decades of experience across engineering, enterprise technology, digital marketing, and brand building.
Shoaib's journey into search didn't begin through traditional marketing pathways. He studied Mechatronic Engineering, developing a foundation in systems thinking, computer science, data analysis, and problem solving. That engineering mindset continues to shape how Marketix Digital approaches industrial SEO today.
Rather than viewing SEO, content, technical optimisation, authority building, and brand development as separate disciplines, Shoaib has always approached them as interconnected systems that influence business growth.
Before founding Marketix Digital, Shoaib worked with global enterprise organisations including Gartner, Oracle, and Connexity, gaining experience across enterprise sales, large-scale digital ecosystems, commercial strategy, technology adoption, and data-driven decision making.
Over the past two decades, Shoaib has led hundreds of SEO campaigns across B2B, enterprise, eCommerce, SaaS, and service-based industries.
This experience has shaped a simple belief:
Successful industrial SEO isn't about chasing rankings. It's about understanding how businesses build trust, authority, and competitive advantage within their market.
Outside of Marketix Digital, Shoaib is also the founder of Church of Techno and performs internationally under the artist name “Shepz”. For more than 16 years, he has built audiences, communities, events, media platforms, and long-term industry relationships across Australia and overseas.
Building brands across engineering, enterprise technology, digital marketing, and music has reinforced the same lesson time and time again: People trust businesses that demonstrate genuine expertise, build authority over time, and consistently deliver value.
Those principles continue to shape how Marketix Digital helps industrial businesses grow through search today.
