Marketix Digital was founded by Shoaib Mughal, an SEO strategist and business owner with more than two decades of experience across engineering, enterprise technology, digital marketing, and brand building.
Shoaib's journey into search didn't begin through traditional marketing pathways. He studied Mechatronic Engineering, developing a foundation in systems thinking, computer science, data analysis, and problem solving. That engineering mindset continues to shape how Marketix Digital approaches eCommerce SEO today.
Rather than viewing SEO, content, paid media, technical optimisation, and brand authority as separate disciplines, Shoaib has always approached them as interconnected systems that influence business growth.
Before founding Marketix Digital, Shoaib worked with global enterprise organisations including Gartner, Oracle, and Connexity, gaining experience across enterprise sales, large-scale digital ecosystems, commercial strategy, technology adoption, and data-driven decision making.
Over the past two decades, Shoaib has led hundreds of SEO campaigns across eCommerce, SaaS, enterprise, and service-based businesses. This experience has shaped a simple belief:
Successful eCommerce SEO isn't about chasing rankings. It's about understanding customers, identifying commercial opportunities, and building sustainable competitive advantage.
Outside of Marketix Digital, Shoaib is also the founder of Church of Techno and performs internationally under the artist name Shepz, where he has spent more than 16 years building audiences, communities, brands, and long-term industry relationships across Australia and overseas.
Across engineering, enterprise technology, digital marketing, and entrepreneurship, Shoaib has found that sustainable growth always comes back to the same principles: trust, authority, consistency, and genuine human connection.
Those principles continue to shape how Marketix Digital helps eCommerce businesses grow through search today.
