SEO for Optometrists

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. 

As a digital marketing strategy, SEO considers how the search engines work (typically Google since it has the largest search engine market share of any search engine), the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then be converted into customers.

It is an extremely lucrative digital marketing strategy which creates new market leaders from those that come up on top.

Over 98% of Internet users use search engines to find services and products, and 71% of users will not go past Page 1 on Google.

This presents a massive opportunity for businesses like yours to grow, and it's critical that businesses are able to capture this audience to become a market leader today.

The internet has become a daily part of our lives. The consumer market has taken a paradigm shift in its uptake of technology. 

What's more, over 50% of search engine users in Australia are now using mobile devices for finding products and services online, and we're also seeing a massive increase in voice searches - Marketix can help you capture this audience, as well as standard desktop users.

Professional (and high quality!) SEO services will ensure that your business has the necessary digital footprint to rank high in search results, and more importantly, get you results.

Without high rankings or online visibility, your business has very little chance of gaining new customers online.

The search engines present a super competitive online platform, and working with Marketix will give you a strong competitive advantage.

Good SEO requires 20+ hours per month, if you work with Marketix - we'll remove all of the complexity for you and get you the results that you want and need.

Search Engine Optimisation really boils down to three things done well in tandem: Content, Backlinks & Technical Architecture.

Content is about making sure that your content isn't thin, that it's compelling, isn't stuffed with keywords and demonstrates Expertise, Authority and Trust (E-A-T) to Google.

After 100s of on-page SEO implementations, we know exactly the right questions to ask to build your content marketing for you - not just content, but content that will inspire your customers to take action.

Backlinks are about demonstrating to Google that your website and business is important (and building the authority of your domain and individual pages), both from a quality and quantity perspective.

There's no point or benefits to having 1000's of backlinks if your backlinks are of poor quality, this can negatively impact your website, and low-quality backlinks are what most SEO agencies will use.

We don't cut corners; our higher-quality backlinks are aquired through manual outreach on real websites with aged domains, with real traffic, on real pieces of content.

We don't use spammy techniques or black-hat PBNs like many other SEO agencies do, and do all of our SEO work ourselves - we are experts at SEO, and live and breathe SEO.

We also ensure that your ahref anchors are within the correct ratios, and then use regression testing against your search results on a monthly basis.

This is a much deeper off-page SEO service than you can get from any other SEO agency at the same price.

Technical SEO looks at the underlying code of your website, ensuring speed, accessibility and security. We also look at your schema markup data and make sure everything is correctly optimised to give you the best opportunity to capture more visitors.

Our SEO services are top of the line, premium SEO agency, are 100% safe, and provide the best SEO services in Australia.

If you're still reading, get an SEO proposal from us today.

No, and we don't want to be cheap for good reason.

Let's address the elephant in the room:

Cheap SEO means using spammy techniques, cutting-corners and using dodgy "black hat" SEO tactics which are frowned upon by Google. 

They are against the Google Terms of Service, and are not permitted.

Using cheap tactics such as cheap automated link building schemes will result in a Penalty from Google. 

It is not a matter of if, but a matter of when - this means that Google will permanently ban your website from Google, or they may drop your rankings so far that you may end up on page 20.

Using cheap SEO may get you to rank for lower-quality keywords for 3-4 months, but we typically find that these websites to get hit by a penalty at a later stage, from which you will not be able to recover from.

If your business is important to you, and your source of revenue is important to you, don't risk it.

The risk is not worth it.

In addition, we will not work with any businesses that have already undertaken cheap SEO for these reasons - as we do not want to be affiliated with spammy and undesirable websites.

We will assess your website prior to any SEO engagement for this purpose.

We value the premium work that we provide for our clients, and don't want to put our clients businesses at jeopardy.

Although we may not be the cheapest provider, we provide stacked value - In many instances we have found our services provide 8-12x more value than other providers at the same price point.

We care about delivering great results - results that are sustainable, and will help you grow your business organically for many years to come!

Unlike other SEO providers, we don't cut corners and put your business at risk - It's unethical, and wrong.

We build links on real websites, recieving real traffic, ranking for 100s of keywords organically, with real authority, trust, niche relevancy, and on real aged domains.

The difference this makes is incredible.

Most SEO providers in Australia, either outsource their link building, or don't understand the negative impact of bad link building. However, there are also some unscrupulous players in this industry which you need to be aware of.

They will use techniques commonly known as "PBNs" (Private Blog Networks), these are essentially link building schemes on fake websites with no real traffic, and "spun content" (content that has been automatically generated by software).

Google isn't stupid, if it's easy enough for a human to spot the difference in this content - Google knows.

The risk with using these dodgy techniques is severe.

Your business can and will be penalised by Google, this means that your website will be completely taken off the search results and it will be very difficult to get reinstated (if at all, possible).

Trust us when we say it, the risk is not worth it!

We use links on real websites, with real traffic (and a bunch of other important metrics) - and it's very obvious, that links have more value if they come from a real website which real people use.

Your website & business, is 100% safe with Marketix.

Yes we do, and we'll offer you additional SEO services for free if you're unhappy with us.

We guarantee that we will increase the number of leads and the customers that you receive when you work with us.

This is our main focus for our clients, and we want you to grow and thrive!

One thing worth noting - No SEO company can guarantee a #1 position or specific ranking for your website for a given keyword phrase.

It's simply not possible - Google isn't that simple and they are constantly updating their algorithms on a daily basis.

If anyone claims that they can, run a mile! 

There are simply too many variables involved in determining specific placement within each search engines results page due to the complex algorithm of Google.

So here's our guarantee:

If you're unhappy with us for any reason, we will continue to work for free - as long as we've had an appropriate time to deliver the campaign within the guidelines provided to you.

The main point is this, it's important that you've given us an appropriate time frame and resources to deliver results, you also need to be able to provide content and updates to us in a timely manner - you cannot expect to rank at the top of Google within a couple of months, that's not realistic or feasible.

This depends on the business requirements and budget we are given to work with, the keyword difficulty, competitiveness and the requirements to reach the top positions.

We will be able to provide a more accurate estimation when you enquire and we've had an opportunity to research.

A business in a low competition area will obviously take less time than a complex business with highly competitive terms.

Generally speaking, however, we typically work with our customers from anywhere between 6 months to 12+ months depending on the number of keywords, competition, and difficulty.

The market is constantly evolving, and we are able to adapt to it - as we do this day-in-day-out for our customers, and for ourselves.

Being a Digital Marketing and SEO Services Agency in Sydney, we've done work with lots of businesses across Australia over the years - and we're excited to talk to you and show you, how we can help you grow.

Search Engine Optimisation is suited to a range of businesses from small businesses, local businesses, mid-market through to enterprise companies.

The main criteria being that there must be a "searchable product or service", therefore consumers of your products or services must be searching for something you offer.

That could mean you have a professional services business, a fast growing plumbing business, a local hairdresser, a custom uniform supplier, a lawyer, a healthcare provider; the possibilities are endless, as long as someone is searching for your type of product or service, there is ample opportunity for you to gain significant competitive advantage from the use of SEO.

If you are unsure, feel free to reach out to Marketix and we will determine whether or not you are a good fit for SEO.

If you are too small for SEO, there may be some opportunity in the near term for Google Ads which we can assess during our discussion and audit of your business.

Contact us today for more information.