Case Study: True Protein - Leading the Fitness Nutrition Category
Marketix Digital collaborated with True Protein, a prominent player in the Australian fitness nutrition industry, to catapult their online presence.
This case study showcases the methods and strategies used to secure top rankings for highly competitive keywords in a challenging market.
Results Achieved with SEO:
Achieved the #1 rankings for "Protein Powder" and "Protein Bars" in Australia within just 7 months.
Witnessed a 41% increase in overall website traffic, indicating enhanced visibility and reach.
Achieved a +125% increase in organic conversions, demonstrating the effectiveness of attracting traffic with a higher propensity to convert.
The implemented strategies generated remarkable results for Total Image Group
Results Achieved
Achieved #1 Top Rankings
Achieved #1 rankings for "Protein Powder" and "Protein Bars" in Australia within just 7 months.
Higher Organic Revenue
Achieved a +125% increase in organic conversions, demonstrating the effectiveness of attracting traffic with a higher propensity to convert.
Increased Website Traffic
Witnessed a 41% increase in website traffic, indicating enhanced visibility and reach.
Executive Summary
Establishing a strong organic online presence is vital for businesses aiming to succeed in their core product categories.
True Protein is a leading company specialising in the Australian fitness nutrition categories with a specialisation in their protein based products.
With a reputation for delivering high-quality and appealing nutritional supplements, True Protein sought to expand their market reach and increase opportunities from Google search via SEO.
They approached Marketix Digital to revamp their organic presence on Google and drive substantial growth.
Marketix Digital stepped in to optimise True Protein's website, develop industry-specific content, implement a robust link building campaign, and achieve outstanding SEO results.
The Challenge
Total Image Group encountered several challenges before partnering with Marketix Digital:
Online Competition: True Protein faced stiff competition from well-established household brands in the fitness nutrition market.
Hard to Rank for Keywords: Their goal was to rank #1 for critical terms such as "Protein Powder" and "Protein Bars" within Australia.
Need for a refined website content and structure: True Protein's website required restructuring to align with their category and create relevant content, improving user experience and search engine visibility.
The Solution
Marketix Digital crafted a multi-faceted approach to address these challenges. The key elements of the solution included:
Competitive Analysis: Rigorous analysis against key competitors to identify areas for growth and improvement.
Content Development: Enhanced the website's content, focusing on key commercial assets to increase relevance and user engagement.
Aggressive Link Acquisition: Targeted link building campaigns focusing on fitness blogs, recipe sites, and other niche-relevant platforms.
Continuous Performance Monitoring: Regular monitoring and adjustments to maintain and improve performance against competitors.
Strategy and Execution
Marketix Digital executed the following strategies to achieve exceptional outcomes:
Conducted a comprehensive competitive audit to identify areas for improvement and develop an actionable plan.
Restructured the website and content, ensuring that it aligned with the correct product categories.
Optimised on-page elements, including meta tags, headings, and keyword-rich content, to align with targeted keywords.
Rectified technical SEO issues impacting Google's ability to Crawl, Render, Index, and Serve pages.
Launched a strategic and continuous link building campaign, acquiring high-quality backlinks from relevant industry publications and authoritative websites.
Monitored the campaign's performance using advanced SEO tools, making data-driven adjustments to maximise results.
Client Testimonial
"We engaged Shoaib and Marketix to bring live back to our SEO presence after an extended period without an SEO agency.
SEO has always been a priority for us but after working with agency after agency, we were sick of getting the typical ‘agency’ style treatment. With Marketix, we have worked with Shoaib right from the sales pitch to the final execution and not been passed around account managers like we’ve experienced with other agencies.
Shoaib has been a great communicator during this period and has delivered on his promise to get us to #1 for Protein Powder and #1 for Protein Bars. If you’re sick of the usual agency sales pitch that’s over promised and under delivered than Marketix is where to be. Shoaib puts his money where his mouth is and delivers."
Will Florance, Head of Marketing, True Protein
Results
The implemented strategies generated remarkable results for True Protein:
Achieved #1 rankings for "Protein Powder" and "Protein Bars" in Australia within just 7 months.
Increased Traffic: Witnessed a 41% increase in website traffic, indicating enhanced visibility and reach.
Higher Organic Conversions: Achieved a +125% increase in organic conversions, demonstrating the effectiveness of attracting traffic with a higher propensity to convert.
Significantly improved True Protein online visibility, attracting a larger customer base and expanding market reach.
Enhanced website performance, resulting in increased organic traffic and improved conversions.
Through a strategic combination of competitive analysis, content enhancement, and aggressive link-building efforts, Marketix Digital propelled True Protein to the forefront of the Australian fitness nutrition market.
The impressive gains in rankings, traffic, and conversions underline the success of the campaign and Marketix Digital’s expertise in navigating competitive search markets.
Marketix Digital is a leading SEO agency based in Sydney, specialised in driving organic traffic, improving search engine rankings, and maximising online search visibility for businesses across various industries.
With a team of experienced SEO professionals and a data-driven approach, Marketix Digital delivers exceptional results for its clients.
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