Traffic Loss Audit Service for SEO
Our Traffic Loss Audit Service is here to figure out why your website’s visitor numbers have gone down. We take a deep dive into your site to understand the drop in performance and ranking.
- Detailed Check-up: Using our trusted C.R.I.C.S framework, we go beyond just a quick look, finding and fixing the deep-seated issues at the heart of the traffic loss to get your site back on track.
- State-of-the-Art Tools and Scripts: We use a range of top-notch tools including Screaming Frog and custom Python scripts to give you a detailed analysis, helping pinpoint exactly what needs to be addressed.
- Personalised Recovery Plans: Every website is different, which is why our strategies are tailor-made for your business.
Dig deep to understand the issues, and let's plan for a comeback in your site's traffic.
Book A Strategy Call
We don’t engage unless the unit economics make sense.
Tell us about your business and we’ll assess the search opportunity, your unit economics and whether SEO is likely to justify the investment. If there’s a fit, we’ll show you:
- Where the search opportunity exists
- What that demand could be worth to your business
- What level of SEO investment makes commercial sense
- Where we would focus first
For established businesses generating $1M+ annually. Typical SEO investments start from $5,000+ per month.
What I have enjoyed about working with Shoaib and the Marketix team is the practical focus on getting the right result for our focus area, rather than the generic and theoretical marketing fluff heard from others.
And the attention to detail and updates are excellent as well.
We literally found them by Googling ‘best SEO agency’ and if you can win that search you must be doing something right!
Read more
Neil Webster
Mills Shelving
We engaged Shoaib and Marketix to bring live back to our SEO presence after an extended period without an SEO agency. SEO has always been a priority for us but after working with agency after agency, we were sick of getting the typical ‘agency’ style treatment. With Marketix, we have worked with Shoaib right from the sales pitch to the final execution and not been passed around account managers like we’ve experienced with other agencies.
Shoaib has been a great communicator during this period and has delivered on his promise to get us to #1 for Protein Powder and #1 for Protein Bars. If you’re sick of the usual agency sales pitch that’s over promised and under delivered than Marketix is where to be. Shoaib puts his money where his mouth is and delivers.
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William Florance
True Protein
Proven SEO Results That Drive Real Growth
We focus on outcomes that impact revenue, market share, and long-term visibility, not vanity metrics. Here are a few examples of what that looks like in practice.
Uno Home Loans
#1 in Australia
For “online mortgage broker”
Achieved the #1 organic ranking in Australia for ‘online mortgage broker’, a highly competitive search term used by borrowers comparing home loan options.
True Protein
125%+ Increase
Increase in Organic Conversions
Claimed #1 rankings in Australia for Protein Powder and Protein Bars within 7 months. Delivered a 125%+ increase in organic conversions through category-level optimisation, industry-specific content, and authority-driven link acquisition. Continues to hold #1 positions across key product categories.
Circles Life
#1 Within Six Months
For High Value Commercial Terms
Positioned a national telecommunications provider as a top competitor in organic search. Improved overall search visibility by 120% and secured #1 rankings for priority keywords within four months through on-page optimisation and high-value backlink acquisition.
Real Presence
As Featured In The Media...
Specialist Expertise for Complex SEO Traffic Losses
Experience Across Competitive Markets
Marketix Digital has delivered SEO strategies for Australian businesses including Uno Home Loans and Circles.Life. Our experience across competitive markets gives us the perspective to investigate complex performance declines and recommend practical solutions.
Commercially Focused Investigations
We assess traffic losses in the context of your business, identifying which affected pages and search opportunities contribute to enquiries and revenue. This ensures our findings address commercial exposure rather than traffic numbers alone.
Advanced Technical SEO Capabilities
Our specialists use Google Search Console, Screaming Frog, custom Python scripts and technical analysis to investigate performance declines. We examine the evidence behind technical issues and search visibility changes to provide informed, actionable recommendations.
Comprehensive Technical SEO Audit Services That Go Deep
At Marketix Digital, we are dedicated to getting to the bottom of the issues causing your website’s traffic drop.
We take a detailed journey to not only identify but also rectify the hidden problems holding back your website. Using our precise C.R.I.C.S (Crawl, Render, Index, Cache, Serve) framework, we reveal key insights to strategise and reclaim your stellar website rankings.
Crawl
In this initial stage, we meticulously examine how Google's bots interact with your site to pinpoint and address issues hindering optimal access and understanding of your content. We tackle roadblocks like server response glitches, improper redirects, htaccess issues, robot.txt files, and broken links to facilitate a flawless crawl process, laying a solid foundation for your website's visibility on Google's search results.
Render
Here, we concentrate on ensuring Google correctly interprets your content. By optimising how your site renders — from JavaScript files to CSS stylesheets — we foster a better understanding and representation of your content in the search results, enhancing compatibility with Google's rendering process and promising a user-friendly experience.
Index
At this juncture, we focus on the precise cataloguing of your site's essential pages in Google's database, avoiding the indexing of duplicate or irrelevant pages. This careful scrutiny involves an in-depth review of your indexed pages within the Google Search Console and the adept application of no-index and no-follow tags where necessary. This approach ensures a clear and concise representation of your site in Google’s eye, paving the way for higher rankings in the search outcomes.
Cache
During this phase, we investigate what Google has stored from your website, ensuring the cached snapshots are the truest representation of your site. By resolving any inconsistencies between the live site and Google’s cache, we work towards providing users with the most recent and accurate content, enhancing your site's ranking potential.
Serve
In the final step, we delve into how your website is presented in Google's search results. Through diligent analysis of server logs and understanding Googlebot's interactions with your site, we find and fix potential issues, optimising the way your site is served on the search results to facilitate a seamless user experience and elevate your site's visibility and ranking.
Losing Organic Traffic? Let's Find Out Why
Book a strategy call to discuss your website's decline, its potential commercial impact and the next steps towards recovery.
How Our Website Migration Process Works
Our Website Migration Process
01
Reach Out
Begin your road to recovery by reaching out to us. In this initial step, we take time to understand your business objectives and the potential causes behind your traffic loss. We gather comprehensive information to tailor a strategy that aligns seamlessly with your goals, setting a focused trajectory to regain your lost traffic.
02
SEO Consultation and Discovery
Armed with an understanding of your objectives, we delve deeper in this stage through consultation and discovery sessions. We work closely with your team to identify valuable keywords, explore untapped SEO potentials, and understand your SEO history, setting a firm foundation for a recovery strategy grounded in insight and expertise.
03
Technical Traffic Loss Audit
Here, we conduct a technical audit using our unique C.R.I.C.S framework and insights gleaned from Google's Search Console. We map out the key issues impacting your site, reverse engineering the problems to carve out an actionable recovery plan designed to give you a competitive edge.
04
Recovery Strategy Formulation
With insights and data at our fingertips, we join forces with your team to craft a strategic roadmap for your recovery campaign. We encompass everything from technical infrastructure to backlink strategies, aimed at enhancing your website’s standings in search engine rankings.
05
We Meet to Share Our Findings
Once the strategy is meticulously crafted, we arrange a session to walk you through our comprehensive findings and the proposed pathway forward. We outline the projected opportunities and establish key performance indicators to track the success of the recovery campaign.
06
Launch Your Recovery Campaign
With a well-rounded strategy in place, we embark on the recovery campaign. Our attention shifts to diligent execution and monitoring performance, deploying strategies that are tailor-made to foster organic growth and recover lost ground in your website performance.
Why Choose Marketix Digital for Your Traffic Loss Audit?
Experienced Technical SEO Specialists Focused on Recovering Valuable Organic Traffic
Traffic loss requires more than a standard SEO checklist. Marketix Digital combines technical expertise, detailed investigation and commercial thinking to identify underlying problems and recommend recovery strategies aligned with your business objectives.
Our founder, Shoaib Mughal, brings over 20 years of SEO experience, providing senior expertise and strategic oversight for complex technical investigations.
Our perfect five-star Google reviews reflect the confidence clients place in our expertise, communication and commitment to delivering meaningful outcomes.
We prioritise transparent advice and evidence-based recommendations, helping businesses understand what went wrong, what can realistically be recovered and where further investment makes sense.
We don't just investigate lost traffic. We help you make the right recovery decisions.
What Sets Marketix Digital Apart?
Senior-Led Expertise: Experienced SEO specialists oversee your investigation and recovery recommendations.
Evidence-Based Diagnosis: We investigate the underlying causes rather than recommending generic SEO fixes.
Tailored Recovery Recommendations: Every recovery plan reflects your website's issues and business priorities.
Transparent Communication: Clear findings and regular updates keep you informed throughout the engagement.
Selective Client Partnerships: We recommend further SEO investment where we believe it can create genuine business value.
Accountability & Reporting: Weekly reporting during ongoing SEO campaigns provides visibility into progress and performance.
Our Accolades & Awards
We've won a multitude of awards and received industry recognition.
When you choose Marketix Digital, you're partnering with an industry leader recognised for excellence and innovation. Our consistent delivery of high-quality SEO services has not only resulted in successful client partnerships but also garnered us numerous accolades.
Here are some of the awards and recognitions we're particularly proud of:
- Clutch Leaders Quadrant for SEO Service Providers Sydney 2023, MarketingMag Australia - Change Leaders Enterprise SEO 2023.
- Manifest Global Awards B2B SEO Agency 2022, Media Innovator Awards 2022, Leading SEO Agency of the Year - Sydney 2022, Best SME Digital Marketing & SEO Agency - Sydney 2021, Finalist Local Business Awards 2022, Best SEO Agency - Australia Prestige Awards 2022.
- Finalist Inner West Business Awards 2021, Best SEO Agency for eCommerce 2021, Marketing Management Service Provider of the Year 2021, Finalist Local Business Awards 2020.
These awards serve as a benchmark of our quality, innovation, and commitment to client success. With Marketix Digital, you're not just choosing an SEO service; you're choosing an award-winning partner committed to propelling your business to new heights.
Frequently Asked Questions
Find answers to common questions about SEO traffic loss, technical audits, recovery strategies and what to expect when working with Marketix Digital.
What is a Traffic Loss Audit?
A Traffic Loss Audit is an in-depth examination undertaken to diagnose the underlying causes of a decline in your website’s traffic. It encompasses a meticulous analysis of various facets, such as technical SEO components, backlink profiles, content quality, and user experience, among others, with the sole aim of identifying deficiencies that are hindering your website’s performance.
Post-identification, we lay down strategic recovery plans, grounded in robust data and analytics, to not only recover the lost traffic but to also foster a sustainable growth pattern for your site. Through this audit, we aspire to equip your business with a resilient online strategy that is immune to fluctuating market dynamics and is steered towards a trajectory of consistent growth.
What are the possible reasons for traffic loss?
Traffic loss can stem from a wide variety of reasons, each affecting your site’s performance to different extents. Common culprits of website traffic loss include algorithmic changes by search engines, which can suddenly downgrade your site’s rankings. Similarly, technical issues such as slow loading speed, broken links, or mobile-unfriendliness can deter users, resulting in traffic loss.
Additionally, strong competition stepping up their SEO game can outshine your online presence, carving out a significant chunk of your traffic.
Other factors include content that has become outdated or irrelevant, negatively affecting your site’s authority and user engagement. It is essential to undertake a Traffic Loss Audit to pinpoint the exact reasons behind the decline and formulate a strategy to reclaim your lost audience and stand tall amidst the competitive digital landscape.
Why is it important to address traffic loss promptly?
Addressing traffic loss promptly stands as a cornerstone in sustaining the digital health of your business. A consistent decline in traffic can potentially erode your brand’s online visibility, diminish customer trust, and result in a substantial loss in revenue. It can hamper your site’s SEO rankings, making it a Herculean task to regain the lost ground.
Swift intervention through a Traffic Loss Audit can prevent these adverse effects by identifying and rectifying the root causes promptly. It allows your business to maintain a robust digital presence, ensuring that your website continuously meets the ever-evolving search engine algorithms and user preferences.
A proactive approach towards resolving traffic issues can often uncover untapped opportunities for growth, facilitating a richer and more engaged user experience, which translates to better traffic and higher conversion rates for your business.
How does the C.R.I.C.S framework aid in the Traffic Loss Audit?
The C.R.I.C.S (Crawl, Render, Index, Cache, Serve) framework serves as a pillar in our Traffic Loss Audit service, guiding the systematic analysis of your website’s performance.
In the “Crawl” stage, we assess how search engine bots interact with your website, identifying any roadblocks that might hinder efficient crawling. During the “Render” stage, the focus shifts to understanding how search engines interpret your site’s content, ensuring it is represented correctly in the SERPs (Search Engine Results Pages).
The “Index” stage involves a deep dive into how your web pages are indexed in search engine databases, with an emphasis on correct cataloguing of vital pages while preventing indexation of irrelevant or duplicate content.
Following this, in the “Cache” phase, we analyse Google’s cached snapshots of your site to ensure the most recent and relevant content is being presented to users. Finally, in the “Serve” stage, we scrutinise how your site is served in search results, optimising its performance and visibility.
Leveraging this detailed framework, we are able to craft bespoke strategies that target the specific areas impacting your website’s traffic, nurturing a strategy grounded in technical excellence and deep insight, aiming for a full recovery and a pathway to growth.
How long does it take to see improvements after the audit?
The time frame to witness improvements post-a Traffic Loss Audit can vary based on the severity of the issues identified and the strategies implemented to rectify them.
Generally, minor issues can be resolved quickly, potentially seeing improvements in a matter of weeks. However, for more deep-seated problems, especially those related to content and link profile rehabilitation, it might take several months to observe a significant uptick in your traffic metrics.
It is vital to remain patient and consistent with the strategies devised post-audit. SEO is a long-term game, and sustained efforts are key to witnessing substantial improvements. Regular follow-ups and tweaks in the strategy, based on the evolving search landscape, can further aid in fostering a healthy growth trajectory for your website traffic.
Do you provide recommendations for improvements post-audit?
Yes, we certainly provide detailed recommendations after the Traffic Loss Audit. Post audit, we undertake a comprehensive analysis to pinpoint the exact reasons behind the traffic loss, using our deep-seated expertise and cutting-edge tools to craft a strategic plan tailored to your business’s unique needs.
Our recommendations are built around the C.R.I.C.S framework, ensuring a deep dive into every crucial aspect such as crawl errors, rendering issues, indexation faults, cache discrepancies, and server problems that might be affecting your site’s performance and rankings.
Each recommendation is devised with a focus on enhancing your website’s visibility and user experience, aiming not just to recover the lost traffic but to build a stronger, more resilient online presence.
We will share actionable insights and a clearly defined roadmap that outlines the necessary steps to rectify the identified issues. We focus on fostering a collaborative approach, where we work hand in hand with your team, offering not just recommendations but continued support to help implement these strategies effectively, setting a solid ground for your business’s organic traffic growth.
What differentiates a Traffic Loss Audit from a standard SEO audit?
While both the Traffic Loss Audit and a standard SEO audit centre around optimising your website’s performance, they focus on different areas and come into play at different stages of your website’s lifecycle. A standard SEO audit is generally a routine checkup that scrutinises various SEO elements like on-page factors, content quality, and link profiles, to maintain a healthy website.
In contrast, a Traffic Loss Audit is more of a specialist intervention, triggered by a noticeable decline in website traffic. This audit digs deep to uncover the root causes behind the plummeting numbers — be it technical glitches, content discrepancies, or penalisation by search engine algorithms.
Thus, it involves a more critical analysis aimed at identifying and recovering lost traffic, making it an essential tool in not just maintaining but reclaiming your website’s standing in the eyes of Google.
How will the changes implemented post-audit affect my current SEO standings?
Post the Traffic Loss Audit, the implemented strategies are precisely targeted to restore and enhance your SEO standings. By addressing the identified issues such as technical glitches, improving content quality, and optimising your website structure, the goal is to not only recover lost ground but to build a stronger SEO foundation that stands resilient against future fluctuations.
While the alterations might cause fluctuations in the short term, as search engines re-evaluate your website based on the implemented changes, in the long term, these strategies aim to solidify your SEO standings. It is about fostering a website that is technically sound, user-friendly, and aligned with the search engines’ criteria, paving the way for improved visibility and higher rankings in search results.
Can traffic loss be due to seasonal fluctuations or industry trends? How does the audit address this?
Yes, traffic loss can indeed be a result of seasonal fluctuations or changing industry trends.
It is not uncommon for businesses to experience variances in website traffic depending on the season, especially if they offer seasonal products or services. Similarly, industry trends can significantly influence user behaviour and traffic patterns.
The Traffic Loss Audit takes into consideration these external factors while analysing the decline in your website traffic. It involves a meticulous study of market trends, competitor strategies, and seasonal behaviours to differentiate between a normal fluctuation and a significant issue.
By taking a holistic approach we ensure that the strategies crafted post-audit are well-aligned with the market dynamics, helping you navigate seasonal fluctuations more proficiently and keeping your website in tune with the prevailing industry trends.
Traffic loss audits offer your business leadership a peace of mind.
What tools do you use for the SEO Audit?
Our technical SEO audit leverages a wide array of industry-leading tools to ensure a meticulous analysis.
This includes Screaming Frog and Ahrefs for a detailed site crawl, SEMrush for competitive analysis and keyword research, Google Search Console for C.R.I.C.S framework, and Google Analytics for data analysis, and various other tools including custom Python scripts that we deploy for bespoke analysis and insights.
These tools, coupled with our expertise, allow us to provide an audit service grounded in depth and quality.
Can a Traffic Loss Audit help improve user experience on my website?
Absolutely, improving the user experience is one of the critical aspects of a Traffic Loss Audit. The audit delves deeper into the functional attributes of your website, such as loading speed, mobile responsiveness, and content layout, among others, aiming to enhance the overall user engagement and satisfaction levels.
By identifying and rectifying broken links, optimising images, and ensuring a logical, user-friendly site structure, the audit fosters a seamless navigational experience for your site visitors.
It also throws light on the content strategy, encouraging the development of high-quality, relevant content that resonates with your target audience, consequently enhancing the user experience and facilitating higher retention and conversion rates across the board.
Why is it important to understand Google's process of crawling and indexing my website?
Understanding and optimising for how Google crawls and indexes your website is paramount to securing a prominent position in search engine results pages (SERPs). The process of crawling involves Google’s bots navigating through your website to understand its content and structure. This information is then indexed, a process where your website’s data is stored and organised in Google’s database to facilitate quick retrievals during relevant search queries.
Ensuring a seamless crawling process means that Google can readily access all vital information on your site, which allows for accurate indexing. Proper indexing, on the other hand, ascertains that your website appears in search results for relevant queries, bringing you closer to your target audience. Any inconsistencies or errors in these processes can lead to diminished visibility, potentially excluding your website from appearing in results for key searches.
By leveraging our Technical SEO Audit Service, which encompasses a detailed analysis under our bespoke C.R.I.C.S framework, we meticulously work to enhance both the crawling and indexing processes of your website. This involves eliminating any obstacles that hinder Google’s bots and optimising your site’s structure to ensure it meets Google’s guidelines, paving the way for improved visibility and higher rankings in search results, ultimately driving increased organic traffic to your site.
How do I get started with a Traffic Loss Audit?
Getting started with a Traffic Loss Audit is a straightforward process. The first step involves reaching out to us through our contact form or via a direct call. During this initial contact, our focus will be on understanding your business objectives, the challenges you’re facing, and gathering pivotal information that would aid in the audit process.
Following the initial contact, we proceed to the SEO Consultation and Discovery session where we delve deeper into understanding your business landscape, your most valuable keywords, and historic SEO efforts. This stage lays the foundation for a well-informed and effective strategy, helping us carve out a path that’s aligned with your business goals.
Once we have a comprehensive understanding, we kick-start the audit process leveraging our C.R.I.C.S framework to conduct an in-depth analysis of your website, unearthing critical insights and strategising for unparalleled rankings. Our approach is collaborative, and we maintain a transparent communication channel, keeping you informed at every step, and working closely with your team to ensure a successful outcome.
Embarking on a Traffic Loss Audit with us is about initiating a partnership that promises deep insights, expert solutions, and a roadmap to reclaiming and enhancing your website’s traffic and performance.
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Don't let unexplained traffic declines continue affecting your business.
Book a strategy call with Marketix Digital to discuss your website's challenges, understand the potential recovery opportunities and determine the right next steps.
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Acknowledgement of Country
Marketix acknowledges the Traditional Custodians of country throughout Australia and their connections to land, waters and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.