Getting to the top of search results is hard for many businesses because they don't fully understand SEO. SEO helps websites show up higher on sites like Google. It's about using the right words, having good content, and other websites linking to yours. While you can pay to be at the top of search results, using SEO can help you get there for a longer time without always paying. A brand called Lonely Kids Club used SEO well and saw a big increase in visits to their website. So, for businesses wanting more online visitors, using SEO is really important.