Main Takeaways
✓ Choosing the right SEO professional, whether it's an agency, freelancer, or an in-house team, is critical and depends on your business goals, SEO needs, and budget constraints. Each option offers different advantages and challenges, impacting the overall effectiveness of your SEO strategy.
✓ It’s important to clearly define your SEO objectives and understand how they integrate with your overall marketing strategy. This alignment helps in selecting the right SEO professional and will make sure that the implemented SEO strategies effectively contribute to achieving your business goals.
✓ SEO agencies provide a broad spectrum of skills and access to advanced tools, making them suitable for the comprehensive management of diverse SEO needs. Freelancers offer flexibility and specialised expertise for smaller-scale projects, while in-house teams provide dedicated focus and control, beneficial for aligning closely with internal processes and culture.
✓ There's a direct correlation between the amount spent on SEO services and client satisfaction. Investing in quality SEO services leads to higher satisfaction and better results, underscoring the importance of not compromising on the quality of the SEO professional you hire.
Search Engine Optimisation (SEO) is indispensable - there is no better than organic or free website traffic.
But the question arises: who should handle your SEO strategy? Should you opt for an SEO agency, an SEO freelancer, or an in-house SEO team? Each option comes with its own set of pros and cons, making the decision a crucial one for your business.
Before deciding to hire an SEO professional, it's important to define your business goals and understand how SEO will help achieve them.
Whether you aim to increase organic traffic, improve search engine rankings, or enhance user engagement, having clear objectives will guide you in choosing the right SEO solution.
Consider how SEO fits into your overall online marketing strategy. Aligning it with other online marketing efforts such as social media and email marketing will create a more cohesive and effective approach. This clarity will also enable you to communicate your expectations more effectively to the SEO professional, making sure that they can tailor their strategies to meet your business needs.
SEO evolves continuously with new algorithms and best practices. Staying informed about the latest SEO trends and changes in search engine policies can significantly impact your decision-making process.
Knowledge of these aspects will help you ask the right questions when interviewing potential SEO professionals and gauge their expertise and adaptability to current trends.
It will also prepare you to evaluate their recommendations critically, making sure that they are aligned with the most recent SEO guidelines and practices.
Finally, consider the metrics you will use to measure the effectiveness of your SEO efforts. It is not just about increasing traffic but also about attracting the right kind of traffic that will convert into leads or sales.
Define key performance indicators (KPIs) such as conversion rate, bounce rate, and average session duration that align with your business goals. Discuss these metrics with your SEO professional to make sure they understand what success looks like for your company.
Hiring an SEO agency offers access to a team of experts with a broad spectrum of skills and resources.
Opting for an SEO freelancer can be a flexible and cost-effective solution for smaller-scale projects.
Building an in-house SEO team integrates search engine optimisation seamlessly with your ongoing business processes.
"Our recommendation at Marketix Digital, grounded in data, is to opt for an SEO agency.
Evidence strongly supports that partnering with a reputable SEO agency significantly boosts client satisfaction. Agencies provide a wide array of expertise, advanced tools, and well-rounded strategies, equipping them to offer robust and scalable SEO solutions." - Marketix Digital
Monthly spending is closely linked to client satisfaction in SEO. It raises the question: do you indeed "get what you pay for" when it comes to SEO services?
According to Backlinko, the answer is yes. They discovered that clients spending over $500 per month were 53.3% more likely to report being "extremely satisfied" compared to those who spend less than $500 per month.
Moreover, there is a distinct relationship between dissatisfaction levels and expenditure on SEO services. Specifically, business owners who allocated less than $500 per month to their SEO efforts were 75% more likely to express dissatisfaction compared to those investing at least $500 per month.
This correlation highlights the potential risks associated with skimping on SEO services, as lower investments often lead to subpar results and heightened dissatisfaction.
Determining the right SEO solution—whether it be an agency, a freelancer, or an in-house team—should factor in not just the cost but the value delivered.
We also highly recommend assessing the reputation and credibility of the SEO professional. Check for client testimonials, case studies, and service reviews.
Agencies like us (Marketix Digital) often have a portfolio of case studies and references you can review.
Freelancers should be able to provide references or examples of their work showing specific rankings for a given set of challenging keywords.
For in-house teams, consider the potential hire’s reputation in the industry and past work experiences + results.
Consider getting a proposal with Marketix Digital if you're interested in partnering with a conversion-focused SEO agency or would like to learn more about our detailed SEO process.
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